{"id":10484,"date":"2021-10-25T21:15:52","date_gmt":"2021-10-25T21:15:52","guid":{"rendered":"https:\/\/guru-soft.com\/?p=10484"},"modified":"2021-10-25T21:16:26","modified_gmt":"2021-10-25T21:16:26","slug":"que-es-el-user-experience","status":"publish","type":"post","link":"https:\/\/migrate-clon.guru-soft.com\/es\/que-es-el-user-experience\/","title":{"rendered":"\u00bfQu\u00e9 es el User Experience?"},"content":{"rendered":"<p><strong>Tiempo de lectura: 3 minutos <\/strong><strong>\ud83d\udcd6\u23f1<\/strong><strong>\ufe0f<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>En este blog nos caracterizamos por tratar temas relacionados a la <strong>tecnolog\u00eda e innovaci\u00f3n<\/strong>, pero tambi\u00e9n nos gusta analizar los cambios que vienen teniendo lugar en la manera de ver las cosas, la forma en la que nos relacionamos con estos desarrollos y c\u00f3mo los incorporamos a nuestra cotidianeidad.<\/p>\n<p>Sobre el mundo del desarrollo, hay toda una especialidad en lo que refiere a acomodar todo el contenido en funci\u00f3n de las sensaciones que se le hagan vivir al usuario mientras interact\u00fae con nuestro producto, que puede ser un website, una app o lo que sea que estemos elaborando.<\/p>\n<p>En ese sentido, hay un concepto relativamente moderno que est\u00e1 ganando mucho terreno: el <strong>User Experience<\/strong>, tambi\u00e9n conocido por su sigla <strong>UX.<\/strong> Tal como anticipamos brevemente, es una rama dedicada a optimizar estos contenidos y que, valga la redundancia, la experiencia de quien est\u00e9 navegando.<\/p>\n<p>Hasta hace relativamente poco, esta concepci\u00f3n no ten\u00eda mucho peso en las empresas, y lo \u00fanico que interesaba era que el contenido fuera agradable est\u00e9ticamente. Pues bien, en la actualidad hay otros aspectos que se ponderan a la hora de generar estos sistemas, como la velocidad de carga del contenido, la interactividad, la facilidad de uso. Lo intuitivo que pueda llegar a ser la plataforma, etc.<\/p>\n<p>Todo esto redundar\u00e1 en una mayor satisfacci\u00f3n del usuario con nuestra marca, ya que la experiencia. Hoy se sabe, es tan importante como el producto o servicio final que estemos ofreciendo. Cuidar este aspecto al detalle es una manera de no generarnos inconvenientes.<\/p>\n<p>Por ejemplo, imaginemos dos compa\u00f1\u00edas que venden zapatos por internet, al mismo precio y exactamente el mismo producto. En un primer caso, el usuario demor\u00f3 30 minutos en hacer efectiva la compra porque la tienda virtual estaba lenta, el proceso de cobro fue engorroso y la selecci\u00f3n del producto no era eficiente. A pesar de haber obtenido los dos clientes lo que buscaban, seguramente ese primer cliente estar\u00e1 menos satisfecho que un segundo. Este demor\u00f3 5 minutos en realizar todo el proceso de compra, con un website atractivo, navegabilidad amena y velocidad alta.<\/p>\n<p>Como siempre repetimos, adaptarnos a las tendencias que corren es una manera de no quedarnos rezagados frente a la competencia. En un mercado tan cambiante y con consumidores cada vez m\u00e1s exigente. Un aspecto como el User Experience no puede subestimarse jam\u00e1s. Por el contrario, es casi una obligaci\u00f3n optimizarlo si se pretende tener \u00e9xito.<\/p>\n<p><strong>Escrito por Pablo Ortiz.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tiempo de lectura: 3 minutos \ud83d\udcd6\u23f1\ufe0f &nbsp; En este blog nos caracterizamos por tratar temas relacionados a la tecnolog\u00eda e innovaci\u00f3n, pero tambi\u00e9n nos gusta analizar los cambios que vienen teniendo lugar en la manera de ver las cosas, la forma en la que nos relacionamos con estos desarrollos y c\u00f3mo los incorporamos a nuestra [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[52,22,23,50,20,48,24,49,47,51],"tags":[],"post_folder":[],"class_list":["post-10484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gurusoft-blog-bolivia","category-gurusoft-blog-colombia","category-gurusoft-blog-costarica","category-gurusoft-blog-ecuador","category-gurusoft-blog","category-gurusoft-blog-guatemala","category-gurusoft-blog-panama","category-gurusoft-blog-paraguay","category-gurusoft-blog-peru","category-gurusoft-blog-r-dominicana"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el User Experience?<\/title>\n<meta name=\"description\" content=\"El User Experience, tambi\u00e9n conocido por su sigla UX. 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