{"id":13291,"date":"2022-02-17T19:05:14","date_gmt":"2022-02-17T19:05:14","guid":{"rendered":"https:\/\/pagprueba.guru-soft.com\/?p=13291"},"modified":"2022-02-17T19:10:19","modified_gmt":"2022-02-17T19:10:19","slug":"mcdonalds-y-nike-se-suman-al-metaverso","status":"publish","type":"post","link":"https:\/\/migrate-clon.guru-soft.com\/es\/mcdonalds-y-nike-se-suman-al-metaverso\/","title":{"rendered":"McDonald&#8217;s y Nike se suman al metaverso"},"content":{"rendered":"<p><strong>Tiempo de lectura: 4 minutos <\/strong>\ud83d\udcd6\u23f1<strong>\ufe0f<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Desde que <a href=\"https:\/\/guru-soft.com\/meta-el-nuevo-nombre-de-facebook\/\">Facebook anunci\u00f3 el cambio de su nombre a Meta<\/a> e hizo p\u00fablica su b\u00fasqueda por implementar este renombrado mundo virtual conocido como <a href=\"https:\/\/guru-soft.com\/que-es-el-metaverso\/\"><strong>metaverso,<\/strong><\/a> varias marcas se han sumado a esta misi\u00f3n. Durante la pandemia del COVID \u201319, la conexi\u00f3n digital se convirti\u00f3 en un recurso fundamental que las empresas han querido explorar, recopilando varios avances en la <a href=\"https:\/\/guru-soft.com\/cual-es-la-diferencia-entre-realidad-virtual-y-realidad-aumentada\/\">realidad virtual y realidad aumentada<\/a>.<\/p>\n<p><strong>Adidas<\/strong>,<strong> Gucci<\/strong>, <strong>H&amp;M<\/strong>, entre otras empresas de fama mundial, ya est\u00e1n presentes en esta modalidad y han exhibido sus colecciones y hasta proyecciones de tiendas virtuales. Pero esto no es todo, otro ejemplo es <strong>Nike<\/strong>, que solicit\u00f3 registrar frente al ente regulador de patentes en los Estados Unidos el uso de su marca para protegerla en la categor\u00eda de <em>bienes virtuales descargables, <\/em>incluyendo su slogan <em>\u201cJust do it\u201d<\/em>.<\/p>\n<p>Pero las compa\u00f1\u00edas de moda e inform\u00e1tica no son las \u00fanicas que quieren pertenecer al mundo cibern\u00e9tico. El sector de alimentos se une a la ola tecnol\u00f3gica, como sucede en el caso de <strong>McDonald<\/strong>&#8216;<strong>s<\/strong>, referente en comida r\u00e1pida que present\u00f3 10 patentes para activos virtuales en la <strong>Oficina de Patentes y Marcas de EE.UU<\/strong>. Entre ellas, se encuentran un restaurante virtual que mezcla productos con lo real y digital, <strong>McCaf\u00e9<\/strong> acompa\u00f1ados de experiencias online, descarga de contenido, <a href=\"https:\/\/guru-soft.com\/que-son-y-para-que-sirven-los-nft\/\">NFT<\/a> (token no Fungible) y facilidades de compra a domicilio.<\/p>\n<p>Sin ir muy lejos, estos avances ya se pueden observar en los <a href=\"https:\/\/guru-soft.com\/smartphones-y-videojuegos\/\">videojuegos<\/a>, que son una tendencia para este 2022, tanto as\u00ed que ha tenido la atenci\u00f3n en marcas como <strong>Microsoft<\/strong>. Otro punto de los puntos m\u00e1s relevantes es el de las <a href=\"https:\/\/guru-soft.com\/que-son-las-criptomonedas\/\">criptomonedas<\/a>, que hacen parte del tr\u00e1mite de pago en el metaverso, seg\u00fan las condiciones de cada empresa sumergida en esta realidad.<\/p>\n<p>Lo anterior es una peque\u00f1a parte de lo que viene logrando el desarrollo tecnol\u00f3gico, por eso es necesario conocer los desaf\u00edos a los que nos enfrentamos y c\u00f3mo nos podemos preparar para aquello. Esperamos que esta informaci\u00f3n haya sido de inter\u00e9s, en <strong>GuruSoft<\/strong> estaremos al tanto de las \u00faltimas noticias, para que no te pierdas de absolutamente nada. No olvides visitarnos en nuestras redes sociales para continuar en contacto. \u00a1Nos vemos en la siguiente nota!<\/p>\n<p>Escrito por Natalia Guti\u00e9rrez V.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tiempo de lectura: 4 minutos \ud83d\udcd6\u23f1\ufe0f &nbsp; Desde que Facebook anunci\u00f3 el cambio de su nombre a Meta e hizo p\u00fablica su b\u00fasqueda por implementar este renombrado mundo virtual conocido como metaverso, varias marcas se han sumado a esta misi\u00f3n. Durante la pandemia del COVID \u201319, la conexi\u00f3n digital se convirti\u00f3 en un recurso fundamental [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[52,183,22,23,50,20,48,24,49,47,51],"tags":[],"post_folder":[],"class_list":["post-13291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gurusoft-blog-bolivia","category-gurusoft-blog-china","category-gurusoft-blog-colombia","category-gurusoft-blog-costarica","category-gurusoft-blog-ecuador","category-gurusoft-blog","category-gurusoft-blog-guatemala","category-gurusoft-blog-panama","category-gurusoft-blog-paraguay","category-gurusoft-blog-peru","category-gurusoft-blog-r-dominicana"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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