{"id":8991,"date":"2021-07-15T18:21:53","date_gmt":"2021-07-15T18:21:53","guid":{"rendered":"https:\/\/guru-soft.com\/?p=8991"},"modified":"2021-07-15T18:27:30","modified_gmt":"2021-07-15T18:27:30","slug":"llego-la-hora-del-e-commerce","status":"publish","type":"post","link":"https:\/\/migrate-clon.guru-soft.com\/es\/llego-la-hora-del-e-commerce\/","title":{"rendered":"Lleg\u00f3 la hora del e-commerce"},"content":{"rendered":"<p><strong>Tiempo de lectura: 4 minutos <\/strong><strong>\ud83d\udcd6<\/strong> <strong>\u23f1<\/strong><strong>\ufe0f<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Hace ya algunas d\u00e9cadas el <strong>internet<\/strong> lleg\u00f3 para cambiar la vida de la sociedad para siempre. Posibilit\u00f3 el env\u00edo de mensajes, llamadas, videos y tantas otras maneras para aprovecharlo al m\u00e1ximo. Las distancias y tiempos se acortaron, lo que antes demoraba d\u00edas, como enviar una carta, ahora era instant\u00e1neo a cualquier rinc\u00f3n del mundo.<\/p>\n<p>Pero, sin dudas, otra de las grandes revoluciones del internet respecto a la vida cotidiana, fue la posibilidad de comprar casi cualquier cosa desde un dispositivo electr\u00f3nico. Si en el pasado hab\u00eda que recorrer tiendas buscando el mejor precio y cargar las compras hasta el hogar, ahora basta con utilizar cualquier aplicaci\u00f3n y esperar que llegue lo adquirido a la puerta de la casa.<\/p>\n<p>Este apartado, el comercio por internet, m\u00e1s conocido como <strong>e-commerce<\/strong>, ha experimentado una disparada fenomenal en los \u00faltimos a\u00f1os, sobre todo desde marzo del 2020, cuando la <strong>pandemia del COVID-19 <\/strong>oblig\u00f3 a que las personas permanecieran en sus casas la mayor parte del tiempo posible.<\/p>\n<p>Seg\u00fan cifras de la consultora <strong>Euromonitor<\/strong>, el e-commerce aument\u00f3 un impresionante 66% en <strong>Am\u00e9rica Latina<\/strong> durante el 2020. Esto, claro est\u00e1, se vio favorecido por lo mencionado anteriormente respecto al encierro de la mayor\u00eda de las poblaciones latinas.<\/p>\n<p>Las cifras m\u00e1s espectaculares se vieron en Per\u00fa y Colombia, pa\u00edses que ostentan aumentos interanuales de crecimiento del 86% y 53% en 2020, si se comparan los datos de dicho a\u00f1o con el anterior (2019).<\/p>\n<p>No es casualidad, por ejemplo, que la compa\u00f1\u00eda argentina <strong>Mercado Libre<\/strong>, la plataforma de e-commerce latina m\u00e1s grande e importante, se haya posicionado durante el 2020 como la empresa latinoamericana m\u00e1s valiosa, con un valor de mercado que superaba los USD 60.000 millones.<\/p>\n<p>Todo este modelo <strong>D2C<\/strong> (Directo al Consumidor, por su sigla en ingl\u00e9s Direct To Consumer) parece ser la respuesta natural del mercado a los nuevos h\u00e1bitos de consumo, algo que sin dudas se aceler\u00f3 por la pandemia, pero que hace tiempo lleg\u00f3 para quedarse y que seguir\u00e1 aumentando m\u00e1s all\u00e1 de la coyuntura actual.<\/p>\n<p>Repensar los negocios, adaptar la comercializaci\u00f3n y redise\u00f1ar los procesos internos es esencial para orientar todos los comercios hacia un modelo en el que la venta electr\u00f3nica es y ser\u00e1 cada vez m\u00e1s importante. No en vano hay muchos rubros que est\u00e1n abandonando los locales de venta al p\u00fablico para dedicarse \u00fanicamente a la venta electr\u00f3nica.<\/p>\n<p><strong>Por Pablo Ortiz<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tiempo de lectura: 4 minutos \ud83d\udcd6 \u23f1\ufe0f &nbsp; Hace ya algunas d\u00e9cadas el internet lleg\u00f3 para cambiar la vida de la sociedad para siempre. Posibilit\u00f3 el env\u00edo de mensajes, llamadas, videos y tantas otras maneras para aprovecharlo al m\u00e1ximo. Las distancias y tiempos se acortaron, lo que antes demoraba d\u00edas, como enviar una carta, ahora [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[52,22,23,50,20,48,24,49,47,51],"tags":[],"post_folder":[],"class_list":["post-8991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gurusoft-blog-bolivia","category-gurusoft-blog-colombia","category-gurusoft-blog-costarica","category-gurusoft-blog-ecuador","category-gurusoft-blog","category-gurusoft-blog-guatemala","category-gurusoft-blog-panama","category-gurusoft-blog-paraguay","category-gurusoft-blog-peru","category-gurusoft-blog-r-dominicana"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lleg\u00f3 la hora del 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