{"id":9445,"date":"2021-08-23T17:44:55","date_gmt":"2021-08-23T17:44:55","guid":{"rendered":"https:\/\/guru-soft.com\/?p=9445"},"modified":"2021-08-23T17:45:30","modified_gmt":"2021-08-23T17:45:30","slug":"que-significa-crm","status":"publish","type":"post","link":"https:\/\/migrate-clon.guru-soft.com\/es\/que-significa-crm\/","title":{"rendered":"\u00bfQu\u00e9 significa CRM?"},"content":{"rendered":"<p><strong>Tiempo de lectura: 3 minutos <\/strong><strong>\ud83d\udcd6\u23f1<\/strong><strong>\ufe0f<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Cuando hablamos de la tecnolog\u00eda y las nuevas pr\u00e1cticas derivadas de ella que hoy son parte de la vida diaria, es inevitable mencionar la influencia que tienen en el mundo empresarial, con sistemas como los <strong>ERP<\/strong>, <a href=\"https:\/\/guru-soft.com\/que-son-los-erp-los-softwares-en-constante-crecimiento-para-los-negocios\/\">que te explic\u00e1bamos en art\u00edculos anteriores<\/a>, o el <strong>CRM<\/strong>, que queremos describirte en \u00e9ste.<\/p>\n<p>Al hablar de CRM, estamos haciendo alusi\u00f3n a una sigla que viene del ingl\u00e9s y significa <strong>Customer Relationship Management<\/strong>, que vendr\u00eda a significar Manejo de la Relaci\u00f3n con el Cliente si se traduce al espa\u00f1ol. Aunque se habla de clientes, no nos referimos \u00fanicamente a aquellos \u201cconsumados\u201d, sino tambi\u00e9n los potenciales.<\/p>\n<p>Si bien se trata de un concepto que engloba m\u00e1s que s\u00f3lo la tecnolog\u00eda, incluyendo estrategias, pr\u00e1cticas, acciones y dem\u00e1s \u00edtems que hacen a dicha relaci\u00f3n, nos enfocaremos en el tema tecnol\u00f3gico, analizando los sistemas CRM y su aplicaci\u00f3n en las empresas modernas.<\/p>\n<p>B\u00e1sicamente, un sistema CRM es una plataforma de software pensada para la gesti\u00f3n de ventas, de contactos, de clientes, de compa\u00f1\u00edas, etc. Actualmente las empresas lo adoptan porque ayuda a tomar mejores decisiones respecto al manejo con la clientela.<\/p>\n<p>Un sistema CRM recopila informaci\u00f3n determinada sobre clientes, leads o cualquier sujeto configurado. Esto pueden ser correos electr\u00f3nicos, n\u00fameros telef\u00f3nicos, un website, redes sociales, etc. El objetivo es tener esos datos organizados y poder preparar una relaci\u00f3n comercial m\u00e1s certera con el cliente.<\/p>\n<p>Este seguimiento y acumulaci\u00f3n de datos sobre un cliente permite tener cierto historial de interacciones disponibles. Por ejemplo, si se trata de un cliente de una compa\u00f1\u00eda telef\u00f3nica que est\u00e1 llamando a la empresa. Los empleados podr\u00e1n ver las llamadas que ha realizado, los reclamos o sugerencias que dej\u00f3, si mantiene deuda con la empresa, etc.<\/p>\n<p>Todo esto redundar\u00e1 en un manejo m\u00e1s certero por parte de las empresas, al tener toda la informaci\u00f3n disponible centralizada y unificada. Al alcance de quien la necesite dentro de la compa\u00f1\u00eda, por lo que los sistemas CRM se transforman en un aliado vital.<\/p>\n<p>Gestionar de mejor manera la relaci\u00f3n con los clientes permitir\u00e1 a las empresas aumentar ventas, realizar acciones de marketing m\u00e1s personalizadas. Definir estrategias que contemplen todos los datos obtenidos y, de esta manera, mejorar los ingresos y optimizar procesos.<\/p>\n<p><strong>Escrito por Pablo Ortiz.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tiempo de lectura: 3 minutos \ud83d\udcd6\u23f1\ufe0f &nbsp; Cuando hablamos de la tecnolog\u00eda y las nuevas pr\u00e1cticas derivadas de ella que hoy son parte de la vida diaria, es inevitable mencionar la influencia que tienen en el mundo empresarial, con sistemas como los ERP, que te explic\u00e1bamos en art\u00edculos anteriores, o el CRM, que queremos describirte [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[52,22,23,50,20,48,24,49,47,51],"tags":[],"post_folder":[],"class_list":["post-9445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gurusoft-blog-bolivia","category-gurusoft-blog-colombia","category-gurusoft-blog-costarica","category-gurusoft-blog-ecuador","category-gurusoft-blog","category-gurusoft-blog-guatemala","category-gurusoft-blog-panama","category-gurusoft-blog-paraguay","category-gurusoft-blog-peru","category-gurusoft-blog-r-dominicana"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 significa CRM?<\/title>\n<meta name=\"description\" content=\"Al hablar de CRM, estamos haciendo alusi\u00f3n a una sigla que 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